Head of Data & CRM
At a glance
Director-level Data Leadership role at ARVO. Franschhoek · full-time.
Pay not stated Data Leadership salary
dataroles summary, based on the employer's posting.
What you'll do
- Set data priorities across digital platforms and estates, then manage the roadmap for projects and analysis
- Lead and develop the Data & CRM team while setting standards for governance, modelling and analytics
- Build dashboards, reporting and analytical models to track ecommerce and hospitality performance
- Turn customer, sales, pricing and marketing data into practical insights for business decisions
- Guide data integration and infrastructure across ecommerce, CRM and operational systems, including privacy compliance
What you bring
- A master’s in a quantitative subject such as data science, statistics or another listed field
- Five to ten years in analytics, data science or a related leadership role, including experience guiding data professionals
- Strong SQL skills, experience with large datasets and familiarity with BI and data visualisation tools
- You can connect data findings to commercial decisions, especially in marketing
Who this fits
This director-level role suits a hands-on data leader who can guide a team and turn complex analysis into clear commercial recommendations. You’ll work across strategy and operational analysis with product, engineering and business stakeholders in multiple regions. The position is on-site in Franschhoek, South Africa.
From the employer
Head of Data & CRM
Location: Franschhoek (on-site)
Type: Full-time
About the Company
Our client operates at the intersection of digital technology, data, AI, and CRM, supporting a global portfolio of luxury ecommerce, hospitality, and retail brands. This includes well-established estates across South Africa, the United Kingdom, Italy, Greece, and the Netherlands. Their team designs and manages the digital infrastructure that underpins these businesses - from ecommerce platforms and mobile applications to booking systems and CRM capabilities. Data and AI are central to how customer behaviour is understood, operations are optimised, and strategic decisions are made.
Role Overview
Our client is seeking a Head of Data & CRM to lead the strategic use of data across their portfolio of ecommerce and hospitality brands. This role sits at the intersection of data, commercial strategy, and technology. The successful candidate will oversee the data function, ensuring that data is reliable, accessible, and effectively used to inform decision-making across marketing, operations, and digital platforms.
The role includes leading a small, high-performing Data & CRM team, while working closely with engineering, product, and business stakeholders across multiple regions. It combines strategic leadership with hands-on analytical involvement, suited to someone who can translate complex data into practical, business-driven insights.
Key Responsibilities
Data Strategy & Leadership
• Define and drive the data strategy across digital platforms and supported estates
• Lead, mentor, and develop a Data & CRM team
• Establish best practices for data governance, modelling, and analytics
• Foster a data-driven culture across product, marketing, and operational teams
• Partner with business stakeholders to guide data-informed marketing and sales strategies
• Manage and prioritise the data roadmap across projects and analytical initiatives
• Ensure compliance with data privacy regulations, including GDPR and POPIA
Analytics & Insights
• Translate complex datasets into clear, actionable insights
• Define and track performance metrics across ecommerce and hospitality operations
• Develop and maintain dashboards, reporting frameworks, and analytical models
• Deliver strategic insights across areas such as customer behaviour, sales performance, pricing, marketing effectiveness, and operational initiatives
Stakeholder Engagement
• Collaborate with leadership, product, and engineering teams across regions
• Facilitate discussions to identify data needs and prioritise deliverables
• Communicate insights effectively to both technical and non-technical audiences
• Conduct ad hoc analysis to support key business decisions
Data Platform & Infrastructure
• Support the development of scalable, secure data pipelines and architecture
• Ensure systems enable efficient and accurate decision-making
• Oversee data integration across ecommerce, CRM, and operational systems
AI & Advanced Analytics
• Identify opportunities to apply AI and machine learning within the business
• Encourage the use of AI tools to enhance analytical processes
• Support the development of predictive and advanced analytical models
Requirements
• Master’s degree in a quantitative field (e.g. Data Science, Statistics, Computer Science, Engineering, Economics)
• 5–10 years’ experience in data analytics, data science, or related leadership roles
• Proven experience managing or mentoring data professionals
• Strong SQL skills and experience working with large datasets
• Experience with BI and data visualisation tools
• Ability to translate data into commercially relevant insights, particularly within a marketing context
• Comfortable operating at both strategic and operational levels
Personal Attributes
• Strong communication skills, with the ability to simplify complex data
• Confident and supportive leader
• Able to influence stakeholders and drive a data-led culture
• Comfortable in a fast-paced, evolving environment
• Curious, analytical, and commercially minded
• Open to leveraging AI to enhance decision-making and workflows
Technology Stack
• CRM: HubSpot
• Data Warehouse: Google BigQuery
• BI Tools: Tableau, Looker Studio, Google Analytics, Power BI, Zenlytic
Benefits
• Flexible working hours (core hours: 09:00–15:00)
• Generous training and development budget
• Discount across retail, hospitality, and online offerings
• Choice of equipment
• Access to estate facilities, including gym and recreational spaces
• Complimentary daily lunch
• Regular team events and social activities
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