Senior Product Analyst
At a glance
Senior Data Analysis & BI role at ASOS. London · full-time · no salary stated · we estimate £60,689–£95,000.
ASOS has not published a salary for this role. The figure below is our estimate, not theirs.
dataroles summary, based on the employer's posting.
What you'll do
- Investigate customer funnels and journeys to find changes that could lift conversion, engagement and retention
- Plan, run and assess A/B tests, using rigorous methods and clear measures of business impact
- Use analysis and experiments to surface growth opportunities and shape which product work comes first
- Set product success measures with product managers and senior stakeholders, then assess results against them
- Build dashboards and self-serve reporting, explain findings to different audiences, and coach junior analysts
What you bring
- You have advanced SQL skills and substantial Python experience, including pandas and NumPy, for large datasets
- You can design experiments and apply statistical methods such as hypothesis testing to product questions
- You have led A/B testing and used results to influence product choices
- You bring substantial customer-behaviour analysis in digital products or e-commerce, focused on measurable gains
- You have worked with product teams and influenced senior decision-makers using data
Who this fits
This senior role suits an analyst who can turn customer data into product direction and explain findings to both technical and non-technical audiences. You’ll also guide less experienced analysts. The role is based in London with a hybrid arrangement.
From the employer
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Join our Product Analytics function and play a key role in shaping the next wave of customer-facing experiences at ASOS. As a Senior Product Analyst, you’ll go beyond analysis — leading how data informs product strategy, influencing senior stakeholders, and driving measurable impact across the platform.
In this role you'll own core KPIs and suggest and experiment changes that can be made on site and to commercial propositions to drive growth. You’ll lead experimentation design and analysis, delivering insight that directly shapes roadmaps and priorities. You’ll partner closely with Product Managers, UX and cross-functional teams to understand how customers use the ASOS platform, identify the highest-impact opportunities, and ensure decisions are grounded in robust, insight-led thinking. You’ll also act as a thought partner to product leadership, helping to embed a culture of experimentation, data-driven decision making, and continuous optimisation.
The Role:
- Lead deep-dive analysis across customer funnels and journeys, identifying high-impact opportunities to improve conversion, engagement, and retention
- Own the design, execution, and evaluation of A/B tests and experimentation frameworks, ensuring statistical rigour and clear business impact
- Proactively identify growth opportunities and influence prioritisation through data-led recommendations and experiments you design
- Translate complex data into clear, compelling narratives tailored to both technical and non-technical audiences, including leadership
- Partner with Product Managers and senior stakeholders to define product strategy through data, setting clear success metrics and evaluating performance
- Build and evolve dashboards, reporting, and self-serve analytics capabilities to scale insight across product teams
- Mentor and support more junior analysts, contributing to best practice and raising the bar for analytical quality across the team
About you:
- Strong analytical mindset with the ability to structure ambiguous problems and translate data into actionable insight
- Solid grounding in statistics, including hypothesis testing and experimental design, with the ability to apply these in real-world product environments
- Advanced SQL skills and strong experience with Python (pandas, NumPy) for large-scale data analysis
- Proven experience leading A/B testing programmes and influencing product decisions through experimentation
- Significant experience analysing customer behaviour within digital products or e-commerce platforms, with a focus on driving measurable improvements
- Strong experience with data visualisation tools (e.g. Power BI, Tableau, Looker), with an emphasis on storytelling and stakeholder impact
- Experience working closely with Product and influencing senior stakeholders or leadership teams
BeneFITS’
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
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