Staff Data Scientist - Growth & Marketing ($400k - $500k)
At a glance
Senior Data Science role at Baton Corporation Ltd. New York · full-time · $400,000–$500,000 base.
dataroles summary, based on the employer's posting.
What you'll do
- Set up measurement for paid acquisition and help decide how marketing budgets are deployed
- Measure true campaign impact through attribution, incrementality, CAC, LTV, ROAS, payback and channel efficiency
- Test creative, audiences, channels, bids and landing pages to find what increases users, engagement and revenue
- Build models and reporting that connect ad platforms with product, behavioral and on-chain data
- Work with Growth, Marketing and Engineering to improve campaign decisions, user-value analysis and marketing data quality
What you bring
- You have substantial data science experience focused on paid acquisition, performance marketing or growth analytics at a scaled consumer tech business
- You can work independently with large datasets using Python or R and SQL
- You understand paid marketing measurement challenges and have designed experiments or causal tests to assess campaign impact
- You can build data models and lightweight pipelines; dbt, Dagster and BigQuery are useful examples
Who this fits
This is an onsite role in New York for a senior data scientist who can own ambiguous growth problems and turn analysis into campaign decisions. You’ll work in person, with long and unconventional hours and an intense pace. The role calls for close collaboration with Marketing, Product and Engineering.
From the employer
Who Are We
Baton Corporation is the development company that builds and operates the entire technology stack behind pump.fun, the largest memecoin launchpad in production today. The systems are low latency, high throughput, live under constant load, and break if you get them wrong.
What You'll Do
We're seeking an experienced, versatile Data Scientist who thrives in a fast-paced environment. In this role, you'll have the freedom to identify opportunities, design and implement solutions, and measure their impact across our product. You'll collaborate with cross-functional teams while maintaining ownership of your projects from conception to completion.
Own the measurement and analytics framework for our growing marketing & paid acquisition efforts, helping determine where and how we should deploy significant marketing budgets.
Develop frameworks for understanding incrementality, attribution, CAC, LTV, ROAS, payback periods and channel efficiency, ensuring we optimise for genuine business impact rather than platform-reported performance.
Design and analyse experiments across creative, audience, channel, bidding and landing-page strategies to identify what drives incremental user acquisition, engagement and revenue.
Build models and analytical tooling to understand user quality and predict downstream value across different campaigns, channels, cohorts and acquisition sources.
Partner closely with Growth and Marketing to turn complex data into clear recommendations on budget allocation, campaign strategy and where to scale or reduce spend.
Combine advertising platform data with first-party product, behavioural and on-chain data to build a complete view of the acquisition funnel and customer lifecycle.
Build foundational data models, dashboards and automated reporting that allow teams to understand marketing performance in real time.
Identify opportunities to improve our marketing data infrastructure, tracking and eventing, working closely with Engineering to ensure we have reliable data from impression through to downstream product behaviour.
Contribute to the wider Data Science function across product performance, experimentation, user behaviour, ecosystem analysis and competitive intelligence.
Who You Are
An experienced Data Scientist with significant exposure to paid acquisition, performance marketing or growth analytics within a scaled consumer technology business.
Highly proficient in Python or R and SQL, with the ability to work independently across large and complex datasets.
Deeply familiar with the challenges of measuring paid marketing performance, including attribution, incrementality, selection bias and platform-reported metrics.
Experienced designing and analysing experiments, including geo tests, holdouts, A/B tests or other causal inference approaches used to measure marketing effectiveness.
Comfortable working with metrics such as CAC, LTV, ROAS, retention, conversion and payback, and understand how those metrics interact across the customer lifecycle.
Able to move beyond reporting what happened and determine why it happened, what will happen next and what we should do about it.
Comfortable building data models and lightweight pipelines, ideally with tools such as dbt, Dagster and BigQuery.
Experienced with data visualisation and dashboarding tools and capable of creating clear, decision-oriented reporting for non-technical stakeholders.
High-agency and comfortable owning ambiguous, high-impact problems from initial question through to recommendation and implementation.
An excellent communicator who can work closely with Marketing, Product and Engineering teams and influence decisions through data.
Strong product and commercial intuition, with an interest in understanding not just marketing performance but the broader behaviour of our users and market.
Experience with crypto, blockchain or on-chain data is beneficial but not essential.
Preferred Qualifications
Experience working with large-scale paid acquisition budgets across channels such as Meta, Google, TikTok, X or other major advertising platforms.
Experience developing or implementing marketing mix modelling, multi-touch attribution, incrementality testing or other advanced marketing measurement frameworks.
Experience building LTV, propensity, conversion or user-quality models used to inform acquisition strategy or bidding decisions.
Experience working with advertising platform APIs, mobile attribution platforms or customer data platforms.
Experience operating within a high-growth consumer product, marketplace, fintech, gaming or social platform.
Experience with machine learning methods applied to growth, marketing or user behaviour.
Experience with crypto, blockchain or on-chain data, or a demonstrated interest in the space.
Familiarity with data visualisation and modelling tools such as Omni.
What it's like to work here
We work in person
Hours can be long and unconventional
The pace is intense
Expectations are high, and impact is immediate
Working at Baton is not for everyone
Why Join Us?
Unmatched ownership and autonomy
Exposure to systems operating at the edge of crypto scale
The ability to ship fast and see real-world impact immediately
If you’re motivated by responsibility, speed, and building products used by massive audiences, you’ll feel at home here.
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