Product Analyst — Growth & GTM

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!

Building something great is only half the job. The other half — deciding who it's for, proving it's worth paying for, and making sure it actually catches on — is just as hard, and just as often gotten wrong. This role owns that other half.

You'll take a product from “we think this could work” to “we know it works, and here's the number that proves it.” You'll define who it's for, sharpen how we talk about it, help price it right, run the beta that tells us the truth, launch it, watch what actually happens, and feed everything you learn straight back into what we build next. Nobody hands this role a finished plan. You build it — end to end.

❗This is a full-time, permanent position.
❗This is a new role.
📍 Location:
This is a hybrid role, requiring the successful candidate to work 3 days a week in our Toronto office located at 351 King Street East, Toronto, Ontario.

What you will be doing:

Know the User Before Anyone Else Does

• Dig into who a new capability is really for — which users, which behaviors, which unmet need — before the roadmap hardens around a guess

• Turn scattered signals (usage data, sales conversations, support tickets) into a sharp, specific point of view on the target user that the whole team can rally around

Shape How We Talk About It

• Define the positioning: what this is, why it matters, and why now — the story that has to be true before anyone can sell or explain it well

• Make it concrete enough that sales, support, and leadership all end up telling the same story, without needing a script

Price It Like You Mean It

• Work through the monetization question early: what's this worth, to whom, and how should it be packaged or priced

• Bring real analysis to that conversation — usage patterns, willingness-to-pay signals, comparable value — instead of “what feels right”

Run the Beta That Tells the Truth

• Design and run the beta program: pick the right users, define what success actually looks like up front, and resist the urge to declare victory early

• Turn beta feedback into a real go/no-go call, backed by data, not enthusiasm

Launch It, Then Actually Watch What Happens

• Own the launch and the metrics that tell you whether it's working — adoption, retention, revenue impact, whatever matters for this bet

• Build the reporting that makes this visible to leadership without anyone having to ask

Close the Loop

• Turn user feedback and post-launch data into a clear, prioritized set of changes for the product team — not just a pile of quotes

• Make sure what you learn on this launch makes the next one sharper

What you will bring:

Table stakes

• 3–5 years of experience touching at least part of this arc already: user research, positioning, pricing, beta programs, or launches

• Strong analytical foundation — comfortable with SQL/Excel or equivalent, and genuinely good at turning data into a decision, not just a chart

• Excellent storytelling instincts — can turn “here's what the data shows” into a narrative people remember and repeat

What actually differentiates candidates

• Comfort owning the whole arc — from “who is this for” to “did it actually work” — instead of one slice of it

• A genuine dual fluency: rigorous enough that people trust your numbers, persuasive enough that people remember your story

• A bias to ship, test, and learn quickly, rather than wait for a certainty that never quite arrives

• Real passion for this kind of work, paired with the autonomy to run with it — you don't need someone checking in to know what's next

Nice-to-have

• Background in product management, growth, or product marketing

• Experience with monetization or pricing strategy

• B2B SaaS or enterprise software experience

Salary Range

The annual base salary for this position is between $110,000 CAD and $120,000 CAD per year. This role is also eligible for discretionary bonus and/or commission, as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location. The posted range is subject to change and may be updated periodically
What's in it for you:
▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions. ▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team. ▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance. ▪️We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans. ▪️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success. ▪️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth. ▪️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
About Caseware:Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like.
With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.
One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at talent@caseware.com.
AI Usage:The recruitment process may use AI assisted tools but not for candidate screening or assessment. All final hiring decisions are made by humans to ensure fairness, transparency, and oversight.
Background Check:Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co
Security and Fraud:Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.