CRM & Commercial Analytics Specialist (m/w/d)
At a glance
Mid-level Data Analysis & BI role at KWS. Thriplow · no salary stated · we estimate £40,000–£58,000 across the United Kingdom.
KWS has not published a salary for this role. The figure below is our estimate, not theirs.
dataroles summary, based on the employer's posting.
What you'll do
- Check the customer experience at each journey stage and across every touchpoint
- Review interactions across channels with the Digital Marketing Executive and other teams, then identify improvements
- Shape customer experiences through the marketing activities you deliver
- Help UK colleagues adopt Salesforce, adapt it to sales and marketing needs, and support day-to-day use
- Apply GDPR rules and data governance standards to CRM work
What you bring
- At least four years in CRM or customer journey marketing, or both
- Salesforce expertise is essential
- Advanced skill with analytics software, including Google Analytics, and CRM systems
- You understand engagement, retention and loyalty approaches, and have delivered projects and campaigns
Who this fits
This mid-level role suits someone who combines CRM work with customer journey marketing and analysis. You must live in the UK and be able to work from the Thriplow office at least three days each week.
From the employer
Are you passionate about creating seamless customer experiences and leveraging data to drive commercial success? KWS UK Ltd. is seeking a CRM & Commercial Analytics Specialist to join our dynamic team in Thriplow. In this full-time role, you’ll play a pivotal part in shaping our customer journey strategy and optimising our CRM systems to support marketing and sales excellence.
As our CRM & Commercial Analytics Specialist, you will:
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Champion a customer-centric approach by ensuring a consistent and smooth experience across all touchpoints and stages of the customer journey.
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Collaborate with the Digital Marketing Executive and cross-functional teams to assess and enhance customer interactions across channels and platforms.
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Design and deliver exceptional customer experiences through all marketing activities.
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Act as the Salesforce expert for KWS UK, promoting system adoption and best practices across internal teams.
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Optimise the CRM system (Salesforce) in alignment with marketing and sales requirements.
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Provide hands-on support to internal teams for efficient CRM usage.
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Ensure GDPR compliance and uphold data governance standards.
We’re looking for a proactive and analytical professional with:
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Minimum 4+ years of experience in customer journey marketing and/or CRM.
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Proven expertise in Salesforce (essential).
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Advanced proficiency in analytical tools such as Google Analytics and CRM platforms.
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Strong understanding of customer engagement, retention, and loyalty strategies.
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Experience in project management and campaign execution.
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UK-based and available to work from our Thriplow office at least three days per week.
At KWS, we believe in cultivating talent and fostering a supportive work environment. You’ll benefit from:
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Key focus on professional and personal development. “Make yourself grow”.
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35 working hours weekly
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30 days of annual leave plus bank holidays
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Highly competitive Pension Scheme with 16% Company contribution and 1.2% minimum employee contribution
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Life Assurance of three times annual salary
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Income Protection Plan at 75% of salary for long-term illness and disability for a period of three years
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Private Health Care Plan
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Profit Related Bonus Scheme, targeted at 10% of annual salary
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Membership of Lifestyles discount scheme
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Reduced diesel prices from the company’s fuel pump
Ready to Join Us?
If you’re excited to drive customer excellence and bring data-driven insights to life, we’d love to hear from you. Apply now with your CV and take the next step in your career with KWS UK Ltd.
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