Web Analytics Analyst
At a glance
Mid-level Data Analysis & BI role at Mindlance. East Moline · contract.
Pay not stated Data Analysis & BI salary
dataroles summary, based on the employer's posting.
What you'll do
- Research web analytics patterns and turn the findings into content targeting and personalization opportunities
- Apply data analysis to improve content and guide how it is personalized for different audiences
- Track industry trends, market share, sales and economic data for the farm equipment market
- Build market studies using primary or secondary research and qualitative or quantitative methods
- Prepare reports and presentations on economic factors, risks and recommendations for management
What you bring
- You have three to five years of experience and a bachelor's degree
- You bring expert Adobe Analytics experience, including Sitecatalyst, Report Builder and Adhoc Reporting
- You can use Adobe Target Standard or a comparable A/B testing tool to support personalization work
- You have strong data visualization skills and can explain data's business relevance to stakeholders
Who this fits
This suits a mid-level analyst who can work independently across web analytics, content personalization and market intelligence. The role is based onsite in East Moline and is a long-term contract.
From the employer
Mindlance is a national recruiting company which partners with many of the leading employers in IT, financial services, engineering, semiconductor, clinical and pharmaceutical domains. You can learn more about us at www.mindlance.com.
Position Details:
Role: Web Analytics Analyst
Location: East Moline, IL 61244
Duration: 24 Months Long Term Contract
Job Description:
· Manager is in need of a Web Analytics Analyst
· This position will independently research and elevate web analytics trends and insights.
· In addition, the position will apply analytical rigor to content optimization and content personalization execution.
· Expert-level experience with Adobe Analytics tools including Sitecatalyst, Report Builder, Adhoc Reporting (Client).
· Excellent data visualization skills.
· Tool specialization includes Excel, Tableau, Data Warehouse.
· Strong experience in communicating data relevance to business stakeholders
· Strong experience with Adobe Target Standard or similar AB Testing tools.
· Proven ability to independently translate web analytic trends into content targeting and personalization opportunities.
· Educational background in statistics/mathematics and/or marketing.
· Work experience in Content Strategy, SEO, CRM, Digital Marketing, E-business.
· Prior experience with a global website serving a wide array of customer segments.
· Manages all regional market intelligence (MI) activities, providing insights and MI information as required.
· Ensures the necessary expertise in market intelligence is available to identify and analyze market trends which might have important implications for our business.
· This position will feed MI to the relevant clients – especially strategic and tactical marketing.
· Coordinates the efforts of monitoring industry trends, external factors, market share, and sales data to identify business opportunities.
· Gathers, monitors and summarizes economic data and information related to the farm equipment market.
· Manages complex market studies including continuous and ad hoc, primary and secondary, and qualitative and quantitative research methodologies.
· Communicates and reports on the key economic factors impacting the farm equipment business and the risks surrounding those factors.
· Prepares briefs, reports and presentations that communicate key findings and proposed recommendations to management.
· Reviews academic impact studies and analyzes potential implications for the company.
· Develops a network with universities and public/private research institutes.
· Participates in the development and growth of supporting Communities of Practice (COP).
3 - 5 Years of experience and a Bachelors Degree
All your information will be kept confidential according to EEO guidelines.
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