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dataroles

Senior Analytics Engineer

MOO moo.com Open · verified Oct 24, 2026
Hybrid London Full-time Senior Data Analysis & BI

At a glance

Senior Data Analysis & BI role at MOO. London · full-time · no salary stated · we estimate £60,689–£95,000.

Estimated pay

MOO has not published a salary for this role. The figure below is our estimate, not theirs.

£60,689 – £95,000
What the middle half of senior data analysis & BI roles in London paid, among postings that did state a salary.
Worked out from 9 postings that stated pay, median £70,000. Last updated Oct 8, 2026.
RoleData Analysis & BI
SenioritySenior
LocationLondon
WorkplaceHybrid
EmploymentFull-time
PostedSep 18, 2026 · 5w ago
Role brief

dataroles summary, based on the employer's posting.

What you'll do

  • Work with operations, commercial, finance and supply-chain partners to shape data models that support analysis
  • Set metric definitions, dimensions and business logic in the semantic layer, so each KPI returns a consistent answer
  • Build reporting in Tableau and reduce duplicate or conflicting outputs while keeping your approach tool-agnostic
  • Check governed datasets and models before they support AI-generated analysis, holding that work to an accuracy standard
  • Review teammates’ models, improve shared standards and help business stakeholders build data skills

What you bring

  • Strong SQL skills and hands-on experience running dbt in production
  • Production cloud-warehouse experience, using Git workflows where changes are reviewed before release
  • A record of agreeing metrics with stakeholders and delivering results people depend on
  • You can judge whether a piece of logic belongs in the semantic layer or in BI

Who this fits

This senior role suits an analytics engineer or data analyst with modelling and engineering experience, sound business judgement and clear communication with non-technical partners. The position is based in London and is hybrid.

From the employer

MOO brings brands to life in a sustainable way, with a range of remarkable print and merchandise products. We combine design, technology, manufacturing and service, so that people can connect in memorable ways. Not online but out there, in real life. We started in 2004. Since then we’ve built an award-winning and much-loved brand, with customer satisfaction and Trustpilot ratings that make most businesses want to give up and hire an army of review bots. We’ve got half a million customers, mostly small and medium businesses in North America, the UK, and Europe – businesses that, like us, get all excited about putting something real and beautiful into people’s hands. Does that make us nerds? Probably, and we’re ok with that. We’ve been given the highest business award in Britain, ‘The Queen’s Award for Enterprise’. Backed by venture capital, we’re part of Tech Nation’s ‘Future Fifty’, recently passing $1bn in lifetime revenue, and featuring in the Guardian’s top 10 UK start-ups list. Ok, we’ll stop bragging now. Today, we’re more than 400 people with our global HQ in London, UK, while we also have premises in Dagenham. In the US, you’ll find us in Boston, MA, as well as East Providence, RI and Denver, CO and with our most recent office expansion in Cape Town South Africa.
We're a team of data engineers and analytics engineers running the platform that brings together data from our e-commerce, manufacturing, fulfilment, and finance systems.

We build on a modern, warehouse-native stack — Snowflake, dbt, and Dagster — and we're working towards a governed semantic layer so trusted metrics are defined once and consumed everywhere: dashboards, self-service tools, and AI assistants. This role exists to own analytical domains end-to-end. Defining their metrics in the semantic layer with stakeholders, data modelling in dbt, and making sure a KPI resolves to the same trusted answer wherever it's consumed.

The person we want

    You're an analytics engineer or data analyst with a rounded experience in data modelling and engineering practice.

    You possess excellent communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders.

    You have strong business acumen and instinct, enabling you to challenge metric definitions to ensure they reflect real business outcomes

    You hold an honest, practical view about AI. You're enthusiastic about what governed, semantically-modelled data makes possible, but rigorous about validation and approach new capability with a healthy skepticism (but not cynicism).

Responsibilities

  • Partner with stakeholders across operations, commercial, finance, and supply chain to design data models and unlock analytic capabilities
  • Define metrics, dimensions, and business logic in the semantic layer (dbt Semantic Layer / Snowflake semantic views)
  • Deliver reporting through our BI tooling (currently Tableau) with a tool-agnostic mindset, and reduce duplicated or conflicting outputs.
  • Curate and validate governed datasets and semantic models for AI/natural-language consumption, acting as the accuracy bar for AI-generated analysis.
  • Champion healthy self-service and data literacy heading in the directon of fewer, better, trusted outputs
  • Review others' work constructively and contribute to the team's modelling standards.
  • Demo new features and train business stakeholders when required

About you

  • Strong SQL and production dbt experience
  • Production experience on a cloud warehouse with Git-based, review-first workflows
  • A track record of defining metrics with stakeholders and delivering outcomes people rely on
  • Can demonstrate sound judgement about where logic should live - e.g. in semantic layer or BI layer
  • Demonstrable interest in how data analytics is changing alongside AI, and developing own skillset

Nice to have's

  • Semantic layer tooling in production
  • Natural-language/AI analytics tools (e.g. Cortex Analyst or similar) or preparing data for LLM consumption.
  • Experience rationalising dashboard estates or migrating BI logic downstream
  • E-commerce, manufacturing, or subscription business domains
What’s it like to work at MOO? MOO’s the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success – while also recognising the importance of a healthy work/life balance. That’s why we offer 25 days holiday rising by one day for each year here (for 5 years), a matched pension scheme, and paid parental leave. We’ll offer you private healthcare, life insurance, a season ticket loan, and a cycle to work scheme. We also offer flexible work schedules with hybrid and remote working for certain roles as well as a Work From Anywhere program. Diversity Statement We are working hard to create a representative, inclusive and super-friendly team, because we know that different experiences, perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesn’t discriminate on the basis of race, colour, religion or belief, gender, national origin, age, sexual orientation, marital status, disability or any other protected class. As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven, purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment, welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore, we’d like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it won’t in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential, it is only used to better our inclusion and diversity efforts. By submitting this information, you consent to MOO's processing of it for these purposes.
Opportunity

Data Analysis & BI work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Data Analysis & BI

Find me work

By the team behind dataroles.

Find me work
Opportunity

Data Analysis & BI work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind dataroles.