Consumer Experience & Data Insights Analyst - Nespresso SEA
At a glance
Mid-level Data Analysis & BI role at Nestlé. Bangkok.
Pay not stated Data Analysis & BI salary
dataroles summary, based on the employer's posting.
What you'll do
- Analyze customer behavior, consumption, lifetime value and business results to surface insights for SEA markets
- Build evidence for initiatives such as subscriptions, machine refunds, trade-ins and member referrals
- Assess acquisition sources and on-ground activations, then find ways to improve engagement and customer conversion
- Maintain CRM and business reports, track regional KPIs, and flag shifts, risks and growth opportunities
- Use customer data to forecast coffee demand and support planning with commercial and supply chain teams
What you bring
- At least three years of CRM experience, preferably in a direct-to-consumer business
- A university degree, preferably in business, marketing, statistics or data analytics
- Hands-on analytics work in a business setting and the ability to turn data into decision-ready insight
- Proficiency in SQL is required
Who this fits
This Bangkok-based role suits someone who can connect customer and commercial data to practical decisions across Southeast Asian markets. You'll work with commercial and supply chain stakeholders on forecasting and planning.
From the employer
POSITION SNAPSHOT
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Location: Nestle Head Office (Bangkok)
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Company: Nestle
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Department: Nespresso SEA
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At least 3-5 years’ experience in Data Analytics and CRM, preferably in a Direct-to-Consumer business
A DAY IN THE LIFE…
Business Analytics & Strategic Insights
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Conduct deep-dive analyses on customer behavior, active base, consumption trends, customer lifetime value (CLV), and business performance.
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Support business case development for strategic initiatives such as Subscription, Machine Refund, Trade-In, and Member-Get-Member programs.
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Identify growth opportunities and actionable recommendations for SEA markets.
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Translate complex data into clear business insights for stakeholders.
Omnichannel & Acquisition Insights
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Support the Omni Insights Lead in analysing acquisition quality and acquisition source effectiveness.
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Evaluate impact of on-ground activations and commercial initiatives on member acquisition and engagement.
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Develop integrated customer understanding across Retail, E-commerce, CRC, and CRM touchpoints.
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Identify opportunities to improve customer journey effectiveness and conversion.
Regional Reporting and Analyses
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Maintain and enhance SEA CRM and business performance reporting.
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Monitor key customer and commercial KPIs across SEA markets.
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Ensure reporting accuracy and timely dissemination of insights.
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Highlight emerging risks, trends, and opportunities through ongoing performance tracking.
Forecasting & Data-Driven Planning Support
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Support coffee demand forecasting using CRM and customer consumption data.
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Develop forecasts and scenario analyses to support business planning.
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Monitor forecast accuracy and continually improve forecasting methodologies.
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Partner with commercial and supply chain stakeholders to provide data-driven planning recommendations.
ARE YOU A FIT?
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University Degree preferably in Business Management, Marketing, Statistics or Data Analytics.
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3-5 years' experience in CRM, preferably in a Direct-to-Consumer business
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Be curious with data, leveraging it to deliver actionable insights to influence business decisions and/or marketing strategies.
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Analytical experience using software in a business-oriented environment
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Proficiency in SQL is a must
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