Insights, Research & Data Analytics Executive
At a glance
Mid-level Data Analysis & BI role at Sourcefit. Eastwood Quezon City · full-time.
Pay not stated Data Analysis & BI salary
dataroles summary, based on the employer's posting.
What you'll do
- Research markets, competitors, audiences and customer needs, then present the findings and their implications clearly
- Help run surveys, interviews and focus groups by preparing questions, coordinating fieldwork and checking data quality
- Combine digital, advertising, social, web/app and CRM metrics into dashboards tracking reach, engagement, leads, conversions and costs
- Review campaign outcomes, customer journeys and channel trends to explain anomalies and identify improvement opportunities
- Keep reporting definitions and source records accurate, and turn analysis into charts and recommendations for marketing stakeholders
What you bring
- At least three years in marketing analytics, market research, business intelligence or a related analytical role
- You can present analytical findings clearly to people without technical backgrounds
- Strong written and spoken English is required
- You have a bachelor’s degree in analytics, statistics, economics or another listed field
Who this fits
This role suits an analytical communicator who can work with imperfect data, check assumptions and explain what results mean for business decisions. It is an onsite role in Eastwood, Quezon City, with a Monday-to-Friday schedule aligned to UAE time and UAE holidays.
From the employer
Job Overview
Our client is an Abu Dhabi-based holding company with a diversified portfolio spanning strategic industries. The organisation is building a marketing shared-services capability in the Philippines to support its group and portfolio companies. Turn market, audience and campaign information into clear analysis that helps the group and portfolio companies make better marketing decisions. Use digital, advertising, social, web/app and CRM platforms to assess performance; support research projects; maintain reliable data and reporting; and communicate findings in a practical, decision-ready way.
Job Details
Work set up: Onsite – Eastwood, Quezon City
Schedule: Monday–Friday | 9:00 AM–6:00 PM UAE time (GST, UTC+4)
Holiday: UAE holidays
Responsibilities
Market & Audience Research
- Conduct desk research on markets, sectors, competitors, audiences, customer needs and relevant developments across the group priority businesses.
- Support surveys, interviews, focus groups and other research activities, including questionnaire setup, fieldwork coordination and data quality checks.
- Summarise findings, implications and open questions in concise reports and presentations.
Marketing Performance Analytics
- Collect and validate performance data from platforms including GA4, advertising and social channel dashboards, CRM systems, web/app analytics and campaign tracking, using agreed definitions and reporting templates.
- Build and update dashboards and recurring reports that combine platform data to assess audience, reach, engagement, leads, conversions, costs and return on investment across digital activity.
- Analyse campaign results, channel performance, customer journeys and trends; identify drivers, anomalies and opportunities for improvement.
- Data Quality & Governance
- Maintain data dictionaries, source notes, tracking documentation and dashboard definitions to support consistent reporting.
- Check data for completeness, accuracy, duplication and unusual movements; document limitations and escalate issues.
- Handle customer, research and commercial information responsibly and follow applicable privacy and access controls.
Decision Support
- Translate analysis into clear charts, findings and recommendations for marketing managers and portfolio stakeholders.
- Support forecasting, segmentation, benchmarking and test-and-learn plans as requested by the Abu Dhabi HQ manager.
Qualifications
- Bachelor’s degree in Analytics, Statistics, Economics, Marketing Research, Business or a related field preferred.
- Strong written and spoken English required.
- At least 3 years of experience in marketing analytics, market research, business intelligence or a related analytical role. Experience presenting findings to non-technical stakeholders is required.
Technical Skills
- Advanced Excel and data visualisation
- Power BI or Tableau
- GA4 and advertising platform analytics
- Social, web/app and CRM analytics
- Survey and research tools
- Segmentation and campaign analysis
- SQL is an advantage
- Dashboard design and presentation
- Data quality and privacy practices
Core Competencies
- Ownership and accountability for quality, accuracy and follow-through.
- Clear written and verbal communication and confidence working across cultures and time zones.
- Strong organisation, prioritisation and attention to detail.
- Collaborative stakeholder service and constructive response to feedback.
- Curiosity, learning agility and responsible adoption of data, digital tools and AI.
- A curious, analytical thinker who is comfortable working with imperfect data, checks assumptions and explains what the findings mean for business decisions.
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