Campaign Analytics Manager
United Overseas Bank Open At a glance
Manager-level Data Analysis & BI role at United Overseas Bank. Ho Chi Minh · full-time.
Pay not stated Data Analysis & BI salary
dataroles summary, based on the employer's posting.
What you'll do
- Coordinate each campaign from setup through delivery, matching customer groups with offers, timing and communication channels
- Set monthly campaign priorities with partners, then create tracking to follow active campaigns
- Review campaign results and recommend changes that support targets and financial plans
- Keep campaigns within approved controls while streamlining delivery and improving customer journeys
- Find patterns in customer data, shape targeting and segmentation, and explain insights to business teams and senior leaders
What you bring
- You bring strong analytical judgment, logical thinking and the ability to handle several tasks with a team
- You can work independently and take initiative in delivering campaign and data work
- The preferred toolkit includes SQL, Python or SAS libraries, plus Power BI, Qlik or related listed tools
- Knowledge of credit card or personal loan products is preferred
Who this fits
This manager-level role suits someone who can turn campaign and customer data into practical recommendations for business partners. The role is based in Ho Chi Minh, Vietnam.
From the employer
About UOB
United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values – Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in. As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.
Job Description
About the Department
Personal Financial Services: We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.
Job Responsibilities
• Manage campaign end to end process to ensure communications are sent to the right customers at the right time with the right offer and right communication channel
• Collaborate with stakeholders to prioritize campaigns to be run in the month
• Build campaign tracking framework to monitor on-going campaigns
• Conduct analysis and provided well-reasoned recommendations to amplify/modify campaigns to achieve campaign target and meet financial plan
• Ensure campaigns are run within approved Campaign Framework
• Enhance campaign process to fasten turn around time on campaign delivery within accepted risk and control level
• Collaborate with stakeholders to improve customer journey
• Identifies data patterns & trends, and provide insights to enhance business decision making capability in business planning, process improvement, solution assessment, etc.
• Translate data into consumer or customer behavioral insights to drive tarting and segmentation strategies, and communicate clearly and effective to business partners and senior leads all findings
Job requirements
Preferred:
• Analytical Tools: SQL/PYTHON/SAS Libraries
• Data design and management
• Power BI/Qlik
• Knowledge in Credit Card & Personal Loan products
Other Skills:
• Data-driven & logical thinking
• Multi-task performance and teamwork attitude
• Proactive and be able to work independently
• Willing to go extra miles
• Positive outlook with a can-do mindset
Additional Requirements
Be a Part of the UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
Apply now and make a Difference
Additional Requirements
Be a Part of the UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
Apply now and make a Difference
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