Digital Performance & Insight Analyst
Hybrid London Mid-level Data Analysis & BI
At a glance
Mid-level Data Analysis & BI role at Burberry. London · no salary stated · we estimate £41,362–£63,750.
Estimated pay
Burberry has not published a salary for this role. The figure below is our estimate, not theirs.
£41,362 – £63,750
What the middle half of mid-level data analysis & BI roles in London paid, among postings that did state a salary.
Worked out from 15 postings that stated pay, median £53,000. Last updated Nov 6, 2026.
RoleData Analysis & BI
SeniorityMid-level
LocationLondon
WorkplaceHybrid
PostedNov 11, 2026
Role brief
dataroles summary, based on the employer's posting.
What you'll do
- Track daily and weekly digital trading results, explaining what drives changes and where risks or commercial openings are emerging
- Compare markets, categories, channels and customer groups, then recommend actions and follow how those actions perform
- Contribute to budgets, forecasts and performance reviews by using past results to explain differences and test assumptions
- Study customer journeys on Burberry.com to find ways to improve engagement, conversion, navigation, localisation and shopping
- Support trading plans, launches and campaigns while improving reports, dashboards, data quality and analytical processes
What you bring
- You have experience in ecommerce, digital analytics, trading, commercial analysis or operations
- You bring strong numerical skills, advanced Excel ability and the judgment to turn results into a clear commercial story
- You can explain complex findings clearly in writing, conversation and presentations for different audiences
- You are organised and detail-focused, able to own recurring reporting and analytical work
Who this fits
This role suits an analytical, collaborative person interested in digital customer behaviour and commercial performance. It is based in London, with four days onsite each week.
From the employer
INTRODUCTION
At Burberry, our people and culture underpin how we deliver for our customers and our brand. We are building a high‑performance culture that encourages creativity and collaboration, and enables colleagues to do their best work. Guided by our reimagined purpose, To Embrace the Elements with Open Arms, we bring together diverse perspectives, skills and expertise to create exceptional luxury products and experiences. Our purpose also informs the standards of behaviour we expect, how we lead and how we make decisions across the business. Job location: London (Hybrid working, 4 days onsite)JOB PURPOSE
We are hiring a Digital Performance & Insights Analyst to support the commercial and operational performance of Burberry’s digital business. You will turn data into clear, actionable insights that strengthen digital performance, customer experience and operational efficiency. Working across trading, customer and market performance, you will help teams understand emerging opportunities and make informed commercial decisions. The role brings together analytical thinking and digital curiosity to support how Burberry continues to evolve its online customer experience.RESPONSIBILITIES
- Deliver and interpret daily and weekly digital trading performance, identifying key drivers, emerging risks and commercial opportunities.
- Analyse performance across markets, categories, channels and customer segments, translating data into clear recommendations and tracking outcomes.
- Support digital budgeting, forecasting and performance reviews, using historical performance and commercial insight to challenge assumptions and explain variances.
- Develop customer and journey insights across Burberry.com, identifying opportunities to improve engagement, conversion, navigation, localisation and the overall shopping experience.
- Support trading plans, launches, campaigns and priority commercial activity, while monitoring competitor and luxury ecommerce developments to identify relevant opportunities.
- Maintain and improve reporting, dashboards and data quality, contributing to more efficient analytical processes and the adoption of AI and advanced analytical approaches.
PERSONAL PROFILE
- Experience in ecommerce, digital analytics, trading, commercial analysis or operations.
- Strong numerical and analytical skills, including advanced Excel capability and the ability to translate data into a clear commercial story.
- Confident communicator with strong written, verbal and presentation skills, able to make complex insights accessible to different audiences.
- Organised and detail-focused, with the ability to take ownership of recurring reporting and analytical deliverables.
- Collaborative and curious, with an interest in digital customer behaviour, commercial performance and continuous improvement.
- Experience with platforms such as Looker, Power BI, ContentSquare or Google Analytics, or within fashion, luxury or retail, would be beneficial but is not essential.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
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