Data Analyst
At a glance
Mid-level Data Analysis & BI role at MIT RESOURCE. San Francisco · no salary stated · we estimate $126,725–$178,750.
MIT RESOURCE has not published a salary for this role. The figure below is our estimate, not theirs.
dataroles summary, based on the employer's posting.
What you'll do
- Shape email and online offer campaigns with marketing partners, then turn their goals into targeting rules
- Choose campaign data sources, estimate audience size and give developers requirements they can build against
- Check incoming data files and campaign logic, offers and output against the agreed requirements
- Review launch volumes and response tracking, then report results, test comparisons and recommendations
- Use campaign findings to suggest improvements and share lessons with marketing partners
What you bring
- At least five years in marketing analytics, data mining and modeling
- Six or more years in analytical database marketing, including email or online campaigns
- Two years using automated campaign targeting software, such as IBM Unica Campaign or Infor Interaction Advisor
- Advanced SQL skills, plus experience with Teradata and large data warehouses or marts
Who this fits
This mid-level role suits an analyst who can translate marketing goals for technical teams and work with campaign developers and business partners. The position is onsite in San Francisco or Charlotte, North Carolina, for a stated term of twelve to eighteen months.
From the employer
Maganti IT Resources LLC
Title: Data Analyst
Location: either San Francisco or Charlotte, NC
Duration: 12-18 months
Duties & Responsibilities:
• The Candidate Must be responsible for key aspects of outbound email marketing and inbound online marketing offer campaigns in collaboration with Marketing Managers, Lines of Business, Analytics teams and the execution teams.
• Strategizing with business partners on email and online marketing offer campaign concepts
• Gathering and finalizing detailed requirements of campaigns
• Enabling campaign developers to build and validate logic to meet business intent
• Assessing campaign performance and delivering insightful recommendations to partners
• Utilizing analytical skills and interpreting data to assess individual campaign effectiveness across all channels and make recommendations where appropriate.
Key activities of this position:
1. Campaign Design & Requirements (60%)
• Consult with marketing staff to strategize and define marketing campaign requirements and scope
• Translate marketing campaign requirements into campaign targeting/selection rules that are handed-off to campaign list developers
• Determine/select data sources required to meet campaign requirements
• Provide high level campaign sizing based on requirements
2. Campaign Quality Assurance (20%)
• Provide consultative support to the execution teams to ensure requirements are clearly reflected in campaign list selection logic
• Receive and QA any external data files (e.g. line of business files)
• Validate & QA campaign list selection logic, offers and dynamic output - confirming the development output meets final campaign requirements
3. Campaign Analysis (20%)
• Validate campaigns are launched with expected quantities and response data is being tracked appropriately
• Provide post-launch campaign reports providing success metrics, test comparisons, insights and recommendations
• Collaborate on communicating campaign lessons learned and recommended actions to marketing managers and partners
• Optimize online marketing offer campaigns
Required Qualifications:
• 5+ years marketing analytics, data mining and modeling experience.
• 6+ years related analytical database marketing experience, including email and/or online marketing working experience.
• 2+ years’ experience working with an automated Campaign Management targeting applications (e.g. IBM Unica Campaign, Infor Interaction Advisor).
• 3+ years’ experience working with large, complex data warehouses/data marts.
• Proven campaign management experience working with marketing professionals to define targeting strategies that drive results.
• Past experience with using business intelligence tools (e.g. MicroStrategy, Google Web Analytics) to identify marketing insights and formulate recommendations.
• Ability to translate between the business and technical teams.
• Strong analytical skills; utilizing and interpreting data and analytics to quantify and improve marketing results.
• Relationship management skills with the ability to build strong trusted relationships with business partners.
• Proven ability to work in a fast-paced changing environment that values results.
• Self-motivated and can work independently with limited guidance.
• Advanced SQL programming experience with manipulating complex data.
• Proven effective verbal/written communication skills.
• Demonstrated effective presentation skills to communicate to audiences at multiple levels.
• Proficient in Microsoft Word, Excel and PowerPoint.
Required Skills:
• Experience working in a Teradata data warehouse environment.
• Experience executing outbound and/or inbound marketing campaigns.
• Quick learner that can jump in and learn processes and data in a timely manner.
• Strong collaboration and partnering skills with all levels of the organization.
• Previous Financial Services and/or Internet industry experience.
• Experience using advanced Excel features (e.g. pivot tables, charts).
• BA/BS or equivalent experience.
BA/BS or equivalent experience.
Please help pass along to colleagues or associates below position who are looking for new role if you are not available.
For further details contact me at chaitanya AT mitresource DOT com
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