Insights Analyst
At a glance
Mid-level Data Analysis & BI role at NielsenIQ. Berkely Heights · full-time · $58,100–$70,000 base.
dataroles summary, based on the employer's posting.
What you'll do
- Analyze consumer, shopper and market data to surface trends, risks and growth opportunities for OTC and personal care clients
- Check large datasets for errors, then investigate issues and develop fixes
- Build client-ready Excel and PowerPoint materials, plus outputs in NielsenIQ software, to guide decisions
- Model and simulate client plans, interpret results, and turn findings into recommendations and presentations
- Work with client contacts and senior NIQ teammates to deliver projects and support client priorities
What you bring
- An undergraduate degree; business, marketing or analytics study is a plus
- Client service experience, with professional services or CPG analysis experience strongly preferred
- Strong analytical reasoning, careful data checking, and the ability to explain findings clearly
- Proficiency in Microsoft Office tools, including Excel and PowerPoint, is preferred
Who this fits
This role suits a curious, detail-focused analyst who wants to build category and technical knowledge while turning data into practical client recommendations. You’ll work with client stakeholders and NIQ teammates. The job requires at least two onsite days each week at the client location in Berkeley Heights or New Providence, New Jersey.
From the employer
R26_0023612
At NIQ, we deliver the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth.
We are seeking an Analyst, Insights – OTC & Personal Care to support the day-to-day insights partnership with a leading OTC and Personal Care manufacturer. In this role, you will help deliver analysis, insights, and recommendations that enable client teams to identify growth opportunities, understand marketplace changes, and make stronger business decisions across.
In this role you will work closely with both client stakeholders, and the rest of the dedicated NIQ team to transform data into meaningful business stories and actionable recommendations. You will be responsible for all aspects of the analysis including designing and executing models, analyzing results, simulating client plans, creating deliverable materials, and supporting presentation/training/tool delivery.
HYBRID - The role requires a minimum of two days per week onsite at the client's Berkely Heights, New Providence, NJ location to strengthen partnership, foster collaboration, and stay closely connected to evolving business priorities
- Analyze consumer, shopper, and market data to identify trends, opportunities, risks, and formulate findings into a story
- Perform quality assessments on large datasets, assessing potential errors and developing solutions to address them
- Create Excel and PowerPoint deliverables in addition to deliverables in NielsenIQ proprietary software solutions that are clear and support client decision-making.
- Work closely with your clients & NIQ senior team members to support client priorities and contribute to successful project delivery and client satisfaction.
- Develop mastery of propriety NielsenIQ tools and metrics, which you will use to help solve your clients most pressing business questions.
- Seek out learning and development opportunities such as advancing technical skills, deepening category expertise, and/or expanding solution knowledge
This job is for you if you are naturally curious and enjoy turning data into meaningful business insights. You are eager to learn about consumer behavior, category dynamics, and what drives growth for leading brands. You combine strong analytical skills with attention to detail and enjoy working as part of a collaborative team to solve client business challenges.
Desired Requirements
- Willing to be on-site 2 days a week
- College/University Undergraduate Degree (business, marketing or analytics degree a plus)
- Customer/Client Service Experience
- Experience in a professional services organization, applying analyses to resolve business issues and/or CPG experience highly preferred
- Strong logic, deductive reasoning, problem-solving, and critical thinking skills and the ability to synthesize data for insights
- Detail orientation and the ability to diagnose errors/issues independently
- Strong written and verbal communication skills
- Proactive and self-directed. Tendency to focus on looking ahead and anticipating what’s coming.
- Strong ability to effectively manage time and a variety of responsibilities
- Proficiency in the Office suite preferred (Excel, PowerPoint, PowerBI)
This role has a market-competitive salary with an anticipated base compensation of the following range: $58,000 - $70,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.
US Benefits
- Comprehensive healthcare plan (medical, Rx, dental, and vision).
- Flexible spending accounts and a Health Savings Account (including company contributions).
- Life and AD&D insurance.
- 401(k) retirement plan including company matching contributions.
- Disability insurance.
- Tuition Reimbursement.
- Discretionary paid time off program and 11 paid holidays.
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion